Let’s get one thing straight: it’s not always your offer. Sometimes, your sales page just isn’t pulling its weight.

If you’re getting traffic but no conversions, it’s likely the copy that’s holding people back. Common culprits? Vague headlines, confusing structure, or a wall of text that makes readers bounce.

Here’s how to fix it:

1. Start with a clear, specific promise. What outcome can they expect?
2. Write for one person. Not a crowd. Get personal.
3. Cut the fluff. Use short, punchy sentences that sound like you.
4. Place CTAs often. Not just once. Not hidden in a paragraph.

Want your sales page to actually sell? Clarity > cleverness every time.