Back when we first started, our emails were… fine. A little awkward. Too long. No real flow.

Then we tested a new 4-email sequence and things shifted. 12 new clients in a week. Here’s the breakdown:

• Email 1: Problem Awareness – speak to their current struggle.
• Email 2: Your Process – introduce your method without overselling.
• Email 3: Client Story – social proof that feels personal.
• Email 4: Offer & CTA – direct but low-pressure.

The magic isn’t just in the copy, it’s in how you guide people from stuck to solution.