Let’s clear up the confusion.

Copy is meant to convert. Content is meant to connect.

Your blog posts, reels, and freebies? That’s content. Your sales page, email funnel, and ads? That’s copy.

Here’s where things go wrong: people use content to try and sell. And they use copy that sounds like a lecture.

Use content to warm people up. Use copy to seal the deal.

Get strategic with what goes where—you’ll work less and convert more.