Don’t burn it all down. Sometimes your copy just needs a little zhuzh.

Try these quick fixes:

1. Replace “submit” with something like “get the guide.”
2. Add subheadlines to break up long sections.
3. Use bold text to highlight your main points.
4. Swap paragraphs for bullets if you’re listing benefits.
5. Ask questions to keep the reader engaged.
6. Use contractions (“you are” –> “you’re”) to sound natural.
7. Read it out loud. If it sounds weird, it is.

Small changes can make a big impact. Don’t underestimate the power of a fresh perspective.